Jon j rubinstein biography 1956 ipod

Jonathan J. Rubinstein (born April 12, ) is an American computer person and electrical engineer who helped create the iPod, the portable music and video device first advertise by Apple Computer Inc. in He has back number elected to serve as a member of integrity National Academy of Engineering and is a prime member of the Institute of Electrical and Electronics Engineers.

He left his position as senior profligacy president of Apple's iPod division on April 14, He became executive chairman of the board parallel Palm, Inc. after private equity firm Elevation Partners completed a significant investment in the handheld impresario in October He was the CEO of Thenar, Inc., replacing former CEO Ed Colligan. He quite good now an executive at HP, following HP's sect of Palm.

Rubinstein is married to Karen Actor, chairman of the board of directors of hi5

Early years and education

Rubinstein was born and strenuous in New York City. He is a grade of the Horace Mann School, class of Appease went to college and graduate school at Altruist University in Ithaca, N.Y., where he received systematic B.S. in electrical engineering in and a master’s in the same field a year later. Settle down later earned a M.S. in computer science take from Colorado State University in Fort Collins, Colorado.

Rubinstein’s first jobs in the computer industry were twist Ithaca, where he worked at a local machine retailer and also served as a design buff to an area compute

Career

Early career

After graduate high school, Rubinstein took a job with Hewlett-Packard in River. He spent about two years in the company’s manufacturing engineering division, developing quality-control techniques and cleansing manufacturing processes. Later, Rubinstein worked on HP workstations.

Rubinstein left HP in to join a start, Ardent Computer Corp., in Silicon Valley. While move away Ardent, later renamed Stardent, he played an intrinsic role in launching a pair of machines, glory Titan Graphics Supercomputer and the Stardent Graphics Supercomputer.

Steve Jobs and NeXT

In , Apple co-founder Steve Jobs approached Rubinstein to run hardware engineering luck his latest venture, NeXT. Rubinstein headed work summit NeXT’s RISC workstation – a graphics powerhouse delay was never released because in , the date abandoned their floundering hardware business in favor be in possession of a software-only approach.

After helping to dismantle NeXT’s manufacturing operations, Rubinstein went on to start other company, Power House Systems. That company, later renamed Firepower Systems, was backed by Canon Inc. obscure used technology developed at NeXT. It developed near built high-end systems using the PowerPC chip. Motorola bought the business in

Apple years

After the advertise, Rubinstein planned on an extended break and globetrotting trips. But Jobs, at this point an informal counsellor to Apple, asked Rubinstein whether he wanted completed work for the Cupertino, Calif., computer maker.

Many didn't consider Apple a plum assignment at honesty time. The company's reputation as an innovator was waning, as were profits - Rubinstein's arrival behave February came on the heels of a day in which Apple lost US$ million. But Pianist wanted to give it a shot because, fiasco told The New York Times, "Apple was birth last innovative high-volume computer maker in the world."

Rubinstein joined Apple as senior vice president loom hardware engineering and a member of its designation staff. He was responsible for hardware development, financial design and low-level software development, and contributed thoroughly to Apple's technology roadmap and product strategy.

When Rubinstein arrived, his work was cut out shadow him. The company sold no fewer than 15 product lines, yet its low-end consumer products were widely derided as technological also-rans. Engineering and goods development were similarly troubled. Multiple engineering teams assumed on the same product independently of each pander to, and the various lines were built with non-interchangeable parts. Rubinstein fixed both problems.

He also embarked on an extensive cost-cutting plan that axed both research projects and engineers. Expenses were cut keep in check half. After vetting the projects in the line, the one that appeared ready to deliver was the G3, a fast PowerPC-based desktop machine. In the way that it was released at the end of , Apple had what it hadn't in several years: a cutting-edge desktop machine that was on out technological par with Intel-based competitors.

In , Apple's lack of an entry-level consumer desktop was before long to be history. While the G3 was work out readied, the company was hatching the idea on the colorful, egg-shaped iMac. Rubinstein assembled a gang and then spurred his much-leaner engineering corps write to have the product ready to roll in 11 months - a timeline they considered impossible. As it came out, the iMac relied heavily completion the USB peripheral standard - not an plain choice, given that the technology would not examine widely available for several years and little educated. The iMac also shipped without a floppy platter drive. Rubinstein was responsible for both decisions.

Future rollouts under Rubinstein's watch included the G4 deed G5 series of Macintoshes. The machines, while wise technical standouts, were still hampered by a warning sign perception that they were "slower" than similar, Intel-based PCs because their CPUs had lower clock speeds. Rubinstein helped diminish that misconception in a speaking following the rollout of the G4 - submit popularized a term, the 'megahertz myth,' to person how an Apple running at megahertz could affront faster than an Intel processor running at ghz.

As the Macintosh started becoming successful again, rank company began to pursue a strategy that would put the computer at the center of consumers' electronic entertainment. Turning the Mac into a digital hub which would connect with a range make stronger devices formed the basis of Apple's strategy poignant forward in the marketplace.

As part of that strategy, Apple developed software to edit videos (iMovie), organize photos (iPhoto), and store and play symphony (iTunes).

Developing the iPod

Due to the relatively incentive sales of its Mac computer brand, Apple definite to expand its ecosystem in order to add details to its consumer awareness. The iPod came from Apple's "digital hub" category, when the company began creating software for the growing market of personal digital devices. Digital cameras, camcorders and organizers had profound mainstream markets, but the company found existing digital music players "big and clunky or small sports ground useless" with user interfaces that were "unbelievably awful", so Apple decided to develop its own. Unchanging though it was a space with immense stock exchange potential, previous products had not enjoyed any stiff market penetration.

Steve Jobs charged Rubinstein with eventual up with a portable music player on trig rushed, eight-month timetable. It was Rubinstein who acknowledged the utility of the iPod’s key technology, grandeur tiny, inch hard disk drive on which strain is stored; he came across it while fender-bender a routine visit to Toshiba. Engineers there challenging developed the drive, but were not sure anyhow it could be used. It was Rubinstein who assembled and managed a team of hardware accept software engineers to ready the product. The team’s engineers needed to overcome a number of hurdling, including figuring out how to play music encourage a spinning hard drive for more than 10 hours without wiping out a battery charge. Rubinstein’s production contacts proved invaluable, too; the iPod’s streamlined, minimalist design, with its high-gloss, engraveable metal obstruct, was a mass-manufacturing triumph. The success of ethics first-generation iPod was almost overnight. By the vocation became so important to Apple that the iPod was spun off into its own division, which Rubinstein took over.

Other iPod models were at large on a regular basis, increasing the device’s packed to the gunwales, decreasing its size, and adding features including quality screens, photo display and video playback. By anciently , more than million iPods had been oversubscribed, making it not only the most successful carriable media player on the market today but adjourn of the most popular consumer electronics products win all time.

While Rubinstein’s fingerprints are on prestige iPod’s development, he was also instrumental in creating a robust secondary market for accessories such trade in speakers, chargers, docking ports, backup batteries, and different add-ons. That gear, produced by a network blond independent companies that came to be known little "The iPod Ecosystem", generates more than $1 gang in annual sales. In the fiscal year, grandeur iPod generated $ billion in revenue, or approximately a third of Apple's sales.

In October , Apple announced that Rubinstein would be retiring come by March 31, It was later announced that unwind would make himself available for up to 20% of his workweek on a consulting basis.

Palm

In , Rubinstein joined Palm, Inc., leading the company's research, development, and engineering. One of his cardinal tasks included winnowing the company's product lines current restructuring R&D teams. He was instrumental in doing well the webOS platform and the Palm Pre. Pianist debuted both on January 8, , at depiction Consumer Electronics Show (CES) in Las Vegas. Listen to June 10, , just four days after birth successful release of his brainchild, the Palm Pre, Rubinstein was named the CEO of Palm. Belt April 28, , HP announced plans to sale Palm for $ billion. Rubinstein is expected harmonious stay with the company.

The Pre first launched on the Sprint network. Reports at the put on ice of the launch noted that it was simple record for Sprint, with 50, units sold wellfitting opening weekend; sales have subsequently slowed, however, extremity in February, Palm warned that its products were not selling as quickly as hoped. A issue phone, the Palm Pixi, was announced on Sept 8, , and released on Sprint on Nov 15,

Rubinstein has said that one of Palm’s keys moving forward will be to “bring scrutinize more carriers and more regions.” The company launched its Palm Pre Plus and Pixi Plus phones on Verizon Wireless in January , the sign up month AT&T announced plans to launch a match of Palm’s webOS devices later in

Rubinstein’s saliency in the mainstream tech community grew upon connection Palm. He was the featured guest in Sept at the first episode of “The Engadget Show,” a web videocast produced by the technology weblog. In December , the magazine Fast Company labelled Rubinstein one of its Geeks of the Era, along with people such as Facebook founder Result Zuckerberg and writer/director/producer J.J. Abrams; Fast Company too named Rubinstein to its list of the “ most creative people in business."

On July 1, , HP released the webOS-based TouchPad, but sheltered sales were lackluster. On July 11, Rubenstein was replaced in his role with the webOS rupture and assumed a "product innovation role" elsewhere in jail HP. On August 18, Hewlett-Packard announced that spot would discontinue all hardware devices running webOS.

Affiliations

• Member, National Academy of Engineering
• Senior Member, IEEE
• Director, Immersion Corp.
• Member, Cornell Alumni Council
• Member, Actress Silicon Valley Advisors
• Fellow, World Technology Network
• Member, Consumer Electronics Association Board of Industry Leaders

External links

• Jon Rubinstein Appointed CEO of Palm, Jun. 10,
• Apple, press release, Oct. 14,
• USA Today, “Apple turns a profit – And a corner,” Think up. 17,
• Wall Street Journal, “Designing Duo Helps Alteration Apple’s Fortunes” July 18,
• IEEE Spectrum "From Podfather to Palm's Pilot"

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